
It’s baaaack! Starbucks Rewards customers have a chance to win the wildly popular Bearista Cold Cup, along with other prizes, by playing the coffee chain’s annual holiday game, Starbucks for Life.
The little glass bear donning a green Starbucks beanie and striped straw sparked shortages, fights and long lines. The cup, priced at $29.95, was listed for resale at prices as high as $500, and Walmart even released its own copycat version.
On Sunday, Dec. 7, Starbucks posted an Instagram video that shows a line of four Starbucks signature cups being removed one at a time to reveal the Bearista cup. “Your chance is in the Starbucks app. Tomorrow, 12/8,” the company wrote in the caption.
The Starbucks for Life Merrython was set to launch on Dec. 8 at 4 a.m. PT, but comments on the earlier Instagram video teasing the return of the cup indicated that many customers were struggling to find the game within the app or were unable to log in through the website.
“There’s nothing on the app + I keep getting an error signing in???” one Instagram user commented on Monday. The Starbucks social media account responded, requesting more information.
Another user wrote, “It keeps saying my password is not right I requested reset password like 5 times.”
Starbucks clarified to users in the Instagram comments on Monday that its Rewards members could play the Starbucks for Life game at www.starbucksforlife.com in the U.S. or www.starbucksforlife.ca for those in Canada. If you’re not a member yet, you can download the Starbucks app and create an account or join at Starbucks.com/rewards.
The Starbucks for Life contest runs through Jan. 4 at 11:59 p.m. PT.
More than 600 Bearista cups will be up for grabs as a prize every day through the instant win game, with a limit of one cup per person, according to Starbucks.
The grand prize is “Starbucks for Life,” in which four lucky winners will receive a daily credit for one free food or beverage item for 30 years.
Another prize includes “Starbucks for a Year,” which gives 50 winners a credit every day for 365 days for one food or beverage item. Other prizes include bonus stars that Starbucks Rewards members can redeem for free items, free bakery or drink items, cake pops and digital gift cards.
Players can receive one prize play and one sweepstakes entry per week, and a maximum of two prize plays per day, with opportunities to earn additional plays.
LATEST POSTS
- 1
Mars spacecraft images pinpoint comet 3I/ATLAS's path with 10x higher accuracy. This could help us protect Earth someday - 2
Avoid Slam: Clearing the Street for the Eventual fate of Standard Size Trucks - 3
Extraordinary Shows to Long distance race on a Plane - 4
Huge rotating structure of galaxies and dark matter is detected - 5
Bavarian leader questions Germany's Eurovision participation
Figure out How to Explore the Infotainment Framework in the Slam 1500.
Geminid shooting stars: One of 2025's most exciting meteor showers begins tonight
Takeda's AI-crafted psoriasis pill succeeds in late-stage studies
A mom's viral post is raising the question: Do kids need snacks? Dietitians have answers.
Ukraine: Russians abduct 50 Ukrainians from border village in Sumy
10 Energizing Vocations in the Innovation Business
Overlooked infertility care should be part of national health services, says WHO
Artemis 2 moon rocket gets 'America 250' paint job | Space photo of the day for Dec. 23, 2025
'Sex and the City' star Kim Cattrall marries longtime partner Russell Thomas in intimate London wedding












